Before the advent of digital marketing, (marketing strategies) were not as customer-centric as they are now. Social media platforms allow customers to connect directly with brands in a way that was impossible just a few years ago. Artificial intelligence is the next step in this evolution and can help fulfill customers’ needs better now.
Artificial Intelligence has revolutionized the manner in which brands interact with their customers, as well as how to administer campaigns. AI is responsible for producing effective digital strategies and optimizing campaigns, thus increasing return on investment.
AI has also made its way into our everyday lives through smart devices, chatbots, and self-driving vehicles that analyze customer interests to offer a personalized experience. The future is unknown and hard to predict, but we will try to shed light on some of the more obvious changes that AI has brought about.
What do you think artificial intelligence is?
Artificial intelligence (AI) is a broad field of computer science that involves the creation of machines capable of performing tasks that require human intelligence. The phrase is usually referred to as the goal of producing tools with human-like thinking skills like reasoning, understanding, problem-solving, and generalizing.
If you’re keen to discover more, have a look at the full blog post available on Markitome!