Facebook Vs Instagram: Which Is Better for Your Business in 2023?

In recent years, social media sites have become an essential part in creating a business image. Facebook and Instagram are two of the most used sites today, with almost 2.93 billion and 1.3 billion active users respectively. With every other person using one of these sites to connect with friends, family, and colleagues, it may be tempting to spread your resources across multiple sites.

Bigger doesn’t always mean better, but it can be in the world of social media. If your brand is a major player in the social game, you’re going to want to find out which network can execute better for your business. Will it be Facebook or Instagram?

You may be surprised but there’s more to this question than meets the eye. This article will attempt to help you decide between these two social media platforms and determine which one is best for your business needs in 2023 and beyond.

So who’s it going to be?

Let’s find out!

What are the advantages of using Facebook over Instagram?


The social media giant, Facebook, is one of the three most visited websites on the web, with only Google and YouTube ranking higher. Of the 4.48 billion social media users worldwide, 2.93 billion of them are active Facebook users. Even though this is the case, it doesn’t mean that brand engagement is necessarily the highest.

Facebook has a unique appeal to adult internet users across all age groups, with 18-29 year olds leading the way with an 82% participation rate. This provides businesses with an impressive opportunity to increase their ad visibility.

This means that advertising on Facebook is a beneficial choice. If you want to advertise your blog, other related products, or landing pages, then Facebook is the perfect place to do so. The platform also allows you to include direct links in your posts too.

Instagram followers are limited to one clickable connection in their profile, but there are no links allowed on the pictures. This gives Facebook a clear advantage in this area. However, merely depending on the fact that more people will see your ad won’t necessarily guarantee more conversions. There must be some type of optimization involved.

Among the advertisement formats, video has emerged as the leader. A study conducted by Adweek found that photos are posted more than videos 54% to 3%, yet videos generate more clicks. The majority of these clicks come from people using mobile phones. Mobile ads generate 85% of the advertising revenue, and 98.3% of Facebook users are accessing the platform from a mobile device.


Interested to read more check out the full blog here

Leave a Reply

Your email address will not be published. Required fields are marked *